DRASA’s #ItStartsWithMe public health awareness campaign promotes healthy living through handwashing and good personal hygiene habits.
Why handwashing/hygiene?
Handwashing has been proven to be the most effective way to prevent the spread of diseases. It’s a quick, simple, cheap, and very efficient way to remove bacteria and avoid illness. Personal hygiene is also an important part of an individual’s well-being and health.
How?
- Promoting and educating target audiences through social media
- Hosting events and collaborations with consumer product companies such as Unilever Nigeria Plc and Kleanmate
- Holding educational sessions at primary and secondary schools
- Distributing handwashing and hygiene products including soap and deodorant
Campaign Launch
The #ItStartsWithMe campaign officially launched on the 15th of October 2015, Global Handwashing Day, as an interactive, online event using social media. DRASA and our celebrity ambassadors encouraged the public to wash their hands, post pictures of their soapy hands on social media, and challenge others to participate (similar to the ALS ice bucket challenge).
If you would like to add your photo to our gallery of soapy/clean hands:
- Step 1: Have a friend take a video and/or picture of you washing your hands
- Step 2: Post it on your Twitter, Facebook, and Instagram pages using the hashtag #ItStartsWithMe and tag DRASA so we can see it and add it to our gallery:
- Facebook: facebook.com/drasatrust
- Twitter: @drasatrust
- Instagram: @drasatrust
- Step 3: Challenge your followers to participate!
Future Activities
DRASA will expand the campaign to reach health facilities, food service staff, domestic staff, and other key stakeholders/industries.
Check out some pictures from our #ItStartsWithMe school visits and click the image to read more:
Click the image collage to view our full gallery of clean/soapy hands:
