Handwashing has been proven to be the most effective way to prevent the spread of diseases. It’s a quick, simple, cheap, and very efficient way to remove bacteria and avoid illness. Personal hygiene is also an important part of an individual’s well-being and health.
The #ItStartsWithMe campaign officially launched on the 15th of October 2015, Global Handwashing Day, as an interactive, online event using social media. DRASA and our celebrity ambassadors encouraged the public to wash their hands, post pictures of their soapy hands on social media, and challenge others to participate (similar to the ALS ice bucket challenge).
If you would like to add your photo to our gallery of soapy/clean hands:
DRASA will expand the campaign to reach health facilities, food service staff, domestic staff, and other key stakeholders/industries.